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The Boss

Søren Hendrick Bang Lassen was born in Denmark in 1957, and moved to South Africa in 1974. He has been manufacturing furniture and moulder plywood for over 32 years.

I have come to realise what we’ve been doing for the past 32 years has much more to do with people and their lives than simply delivering well made chairs on clients’ orders. Every chair that leaves our factory has been made by hand, with the help of technology and laminating presses which date back decades to the way our Danish forefathers’ design processes.

While nothing seems to have changed everything has, because we have added our own modern South African touch to styling and production to bring products of pride and relevance to the local market.